![]() The number of scale points necessary to effect a cogent factor analytic solution is explored. ![]() Anderson, Cincinnati, OH : Association for Consumer Research, Pages: 143-148.Īdvances in Consumer Research VolPages 143-148ĪN ARGUMENT IN SUPPORT OF ORDINARY FACTOR ANALYSIS OF DICHOTOMOUS VARIABLES Larry Percy (1976) ,"An Argument in Support of Ordinary Factor Analysis of Dichotomous Variables", in NA - Advances in Consumer Research Volume 03, eds. The results are discussed in terms of congruence and possible implication. An argument is offered for the use of ordinary factor analysis in dichotomous variables by comparing the factor solutions generated from 2-point Likert scale and 5-point Likert scale representations of the same items. ABSTRACT - The number of scale points necessary to effect a cogent factor analytic solution is explored.
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