If the event marketing you do involves planning a calendar of events that will support your marketing plan, then your strategy and planning process will be more complicated and nuanced. Many marketers believe that, after a website, events are the most effective channel in their “marketing stack,” given the power of in-person and virtual experiences and the ability to forge one-on-one connections. In fact, many companies allocate anywhere from 20 to 50 percent of their budgets to brand experiences, with the predominant portion going to events. In either scenario, whether promoting your events or leveraging events within your marketing strategy, events are powerful.įor many organizations, events represent a large share of their overall marketing spend. ![]() So, what is event marketing? It can have different meanings, but by and large, event marketing can mean one of two things: marketing tactics used to promote events or the strategic use of events as a marketing tactic to promote an organization, mission, etc. ![]() "Event marketing" is a pretty broad term.
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